Have you ever wondered whether a €3k budget is enough to start selling online? When it comes to selling online and launching an online business, there are numerous critical aspects you may need to consider, from web design to branding and everything in...
LEO
Our Secrets.
TOV Seminars in August, September and October 2021
There is a lot going on in the LEO field of co-funding businesses to build websites and grow online. The first wave of TOV vouchers was already completed by many businesses and now, they are entitled to take a chance and apply again. This time the Trading...
What drives people to your business?
Looking for a product or service online everyone has the internal drive towards some aspects more than others. Understanding human needs can be tricky. With our uncurious bias, we tend to think others may need what we need! Successful businesses know how to...
Small Business LEO Grant
The funds offered by the Irish government are dedicated to small businesses in the whole of Ireland and widely used by them. It’s mid-August 2020 and we are still in the process of helping businesses to build OR improve their online presence 🙂 The...
Best websites for career coaches
Focusing purely on the web appearance we prepared a list of checkpoints for career coaches that are looking to get a website for themselves. Why some career coaches are more successful than others? Career coaches are helping clients with better understanding...
The blind woman on the bike – importance of web accessibility
I was delighted to have the opportunity to speak at Virtual BON last week and share my experiences around accessibility. What does it mean to make a website accessible? Why is it worth considering? The 12 minutes presentation contains a personal story, a few...
How the coach uses the ladder?
Marketing model for coaches Each coach works with clients around their values, beliefs, goals. Each focuses on the success of the client. But how to attract the correct clients? The dream ones? I am assuming there is no one solution fits all and the target...
Why the sales funnel doesn’t work in coaching business?
If you are a coach, you know that about 80% of people who you helped got a boost of their self-confidence, over 70% feels better with improvement of their work performance, communication, relationships. How to make sure the never ending stream of clients...
Building a successful brand for an exceptional nutritionist
Case study We had the pleasure of working on a few different aspects of design for Orla McLauglin’s nutrition company, Health by Orla. Orla is an expert in nutrition. The company goal is to empower people to transform their health by knowing the right...
Landing Page – free materials
Landing page can save you tons of time and bring you valuable information and above all, a PROFIT. Let’s say you are planning to run a marketing campaign or looking to test your business idea. A landing page is a perfect tool. If you don’t know...
Brand values and your goals – how it works?
Is it possible your internal values can be translated to brand values and help your company to achieve its goals? To illustrate the situation I will use ‘Benefit’ example, the brand from San Francisco established in 1970’, came up with the idea...
Case study of branding for a renovation company
Wall Done – a family business based in Ireland. We met the owner and fell in love with his work, hobbies (he has quite a few!) his love of history and respect for people. This project was a big stretch – we started with branding, logo, visuals...
How to win in times of change?
Brands are constantly evolving to meet their customers’ expectations, surprise them, inspire and help.During a blind test, customers prefered the taste of Pepsi and not Coca-Cola. After revealing the brand and getting the product packaged – they...
What an effective Coming Soon page should include?
In general, a coming soon website typically includes a few elements to help your clients and investors get the main information about you.âš« Captivating hero imageâš« Company logoâš« Value propositionâš« Contact informationâš« Social media handlesâš« Information on...
Why would you get a ‘coming soon’ web?
Why would anyone put an effort and funds in getting the ‘coming soon’ page? Let’s take a look at some benefits.⚫ Your CredibilityWhen you start the business, even one-page information with your details demonstrates your presence to your potential clients and...
Which 3 actions will make your website successful?
Which 3 actions will make your website successful?Be friendly. Be efficient. Be sustainable. Here is why: 1. According to PwC, 42% of consumers said they would pay more for friendly, welcoming customer experience. 2. 52% would pay more for quick, efficient...
‘Start with WHY’
Start with WHY – Can this idea be used in the design field? Can this simple idea (Start with WHY is spread by Simon Sinek) be used in the design field? It MUST! Why is it worth to find your core values when you build your business and growing online...
Do you have an online booking for your customers?
Many businesses in Dublin have online booking systems for years now. But not all. After Leo Varadkar announced plans for exiting lockdown on May 1 we started to ask Google a lot of questions: 1 When will hairdressers open in Ireland? 2 When will pubs open in...
Help with LEO applications for COVID-19 funds
We happened to help a few companies from Dublin, Wicklow and Naas to pivot businesses in the current COVID-19 situation. They were not sure what to include in the short 6 months plan of their LEO applications. We were happy to help. Don’t hesitate to...
FREE web and eCommerce consultations
It’s hard to stay calm and plan for your business in a time like this. The best we can do is to help one another for FREE. We’re offering free web and e-commerce consultations for SMEs in Ireland. This week we helped a wonderful family business to find...
What do you want your website to do for you?
And how to make sure it does? Each business model has different goals. Therefore your website can be a tailored and powerful tool to achieve them. Some businesses need a website to sell products or services, some are happy to provide information, others are...
Are you qualified for Trading Online Voucher Scheme?
This Government grant scheme is designed to help small businesses. It was available for all production sector for years, and just about two years ago was widened to include the service sector also. It offers financial assistance of up to €2,500 along...
Made in Ireland for Australian business
A case study of Brand Identity for an Australian Nutritionist. Mihaela Raguz is a nutritionist and naturopath operating in Australia. She approached PearDesign seeking to get her own personal brand identity. She wanted to have a brand which will...
What Startups can learn from Leaders of Tomorrow?
On yesterdays Leaders of Tomorrow event organised by Accenture Ireland, we’ve seen six groups presenting their solutions for problems spotted in our modern world. Each of them had only 7 minutes to pitch and present their projects. They asked...