Landing Page – free materials

by | Nov 19, 2020

Landing page can save you tons of time and bring you valuable information and above all, a PROFIT. Let’s say you are planning to run a marketing campaign or looking to test your business idea. A landing page is a perfect tool. If you don’t know where to start – this post is definitely for you!

Check the free materials we posted at the end. Download the 5 Steps to get your Landing Page done and…. enjoy the process!

What is a landing page?

It’s a dedicated subpage connected to your marketing campaign and created to convert your audience and achieve your company goal. Why would you bother to get one?

  • People spend online over 6 hours and 40 on average – every day.
  • 97% of consumers find local businesses and services through an online search.
  • 88% of consumers who search for a business online purchase/visit/book with that business
  • Would it be nice to have a piece of this cake?

How to approach your project?

Get yourself a cuppa, look through the PDF and do a bit of research. It is enough to check 2-3 of your competitors’ pages to have an idea of how they operate and what are their answers to the questions you’ll be answering for yourself. Do not overwhelm yourself with information – an hour is enough to get it done.

What to include?

With landing pages the ‘Less is More’ is essential. You have a goal and your potential customer should be able to get to his/hers as quick as possible. What whould you include?

  • Appealing photo/graphic
  • Clever value proposition
  • A strong call to action
  • Add social proof
  • Security = SSL is the must-have

What to avoid?

There are common mistakes on Landing Pages which if avoided will help you to put the message across clearly. The 3 main ones are:

  • Too much information = remember your homepage is there to give detailed information, don’t overwhelm your customer
  • Multiple calls to action = your customer is lost on the way
  • Heavy video = slow loading = losing the interest of your customer

Ready to get your Landing Page in 2 days?

Check on the PDF attached here and feel free to use the video as an additional source of information. In this 4 minutes video, you will find out what to look for, how to structure your page and what free sources you can use to make your landing page work for you.

By Magda Pear

Magda is a Brands Strategist with over 15 years of experience working with businesses worldwide
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