Case study of branding for a renovation company

by | Oct 9, 2020

Wall Done – a family business based in Ireland.

We met the owner and fell in love with his work, hobbies (he has quite a few!) his love of history and respect for people.

This project was a big stretch – we started with branding, logo, visuals and ended up designing stationery, car graphics, and – finally – the website. As a bonus, we also worked with them on a marketing strategy.

Problem and solution

Problem: Our brand is not visible nor recognisable. We want to show our customers that the quality is in our hearts, we want to encourage them to rely on us for their medium and bigger projects. We want to send a signal that our work is also our passion.

Solution: Discovering brand values and core purpose of the company, creating strong visual designs for both online and offline, building a marketing plan for upcoming months.

Case study of branding

Tools and results

Duration of the whole project – 5 months

Tools used – Adobe Illustrator, Indesign, Photoshop, Figma, WordPress, Hootsuite.

Let us dive in straight into the last version of the visuals, after the branding process was completed.

The look and feel: Classy, vintage, quality.

Colours: Warm old gold to enhance the classy look & Navy blue related to trust and calmness.

Text: The main font face inspired by Coca-Cola logo from 1940. Additional text is simple and legible. We connected classic with a modern look. Hammer and brush inspired by stamps used on the posters in 1930 by small businesses in the US. We choose this type of gentle line to not overload the logo, the tools are light enough and visible enough 🙂

Renovation company – small business branding

Printed materials – clean and clear look, good quality paper and card.

The simplicity of the web design is based on the principle – less is more. Our aim was to create a website where all the main information is going to be available within a couple of clicks. Focus on visuals – photos and examples of before-after are there to prove the quality and attention to detail. You can visit the web here:

Ireland – web design for WallDone

Lessons learned

  1. Do not rush the process, especially the discovery part!
  2. There are no bad ideas, during brainstorm all options should go on the table

We are grateful for the opportunity to work with and for Wall Done. The best part of our work is always a journey – this one was with great companions!

By Magda Pear

Magda is a Brands Strategist with over 15 years of experience working with businesses worldwide
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